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Build a better website
Anyone can build a website these days by downloading a template, using a program like Dreamweaver or MS Frontpage, or learning some basic HTML. However building a good website is another matter, and there are several issues to consider.
In this guide we give a basic overview of the most important ones:
- Search Engine Optimisation
Search Engine Optimisation (SEO) is something of a dark art... - Accessibility
Although there are no international legal requirements that websites must meet, there are industry standards and national laws regarding accessibility... - WAI guidelines
Here are the WAI guidelines 1.0 with suggestions about how to implement them... - Web page size and layout
Most web pages follow a common set of sizes and layouts, which you'll recognise even if you aren't aware of them... - Legal issues for your website
Many people don't realise the legal responsibilities of owning a website... - Promoting your site
The eternal question for website owners is often "how can I get my site at the top of searches"... - The mobile web
As more and more people use mobile phones to browse the internet, it's becoming important that your website looks good on a mobile phone. - Email marketing
Clients are always asking us how best to keep in touch with their customers and good old email still plays an important part in the conversation.
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