Build a better website

Anyone can build a website these days by downloading a template, using a program like Dreamweaver or MS Frontpage, or learning some basic HTML. However building a good website is another matter, and there are several issues to consider.

In this guide we give a basic overview of the most important ones:

• Search Engine Optimisation
  Search Engine Optimisation (SEO) is something of a dark art...
  
• Accessibility
  Although there are no international legal requirements that websites must meet, there are industry standards and national laws regarding accessibility...
  
• WAI guidelines
  Here are the WAI guidelines 1.0 with suggestions about how to implement them...
• Web page size and layout
  Most web pages follow a common set of sizes and layouts, which you'll recognise even if you aren't aware of them...
  
• Legal issues for your website
  Many people don't realise the legal responsibilities of owning a website...
  
• Promoting your site
  The eternal question for website owners is often "how can I get my site at the top of searches"...
• The mobile web
  As more and more people use mobile phones to browse the internet, it's becoming important that your website looks good on a mobile phone. 
• Email marketing
  Clients are always asking us how best to keep in touch with their customers and  good old email still plays an important part in the conversation.